Key Takeaways
This course is right for you if you are in sales, marketing, a business owner or entrepreneur and you want to:
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Use existing data to better understand your customers and prospects
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Create a detailed customer profile that all your teams can agree on
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Connect with customers so you can effectively engage, convert and create loyalty
Course Preview
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1
Know Your Customer Course: Start Here
- Welcome to the Revenue Academy! FREE PREVIEW
- Your Course Tools & Resources
- Helpful Hints for a Successful Course
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2
Workbook and Customer Canvas
- Know Your Customer Workbook
- Know Your Customer Canvas
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3
Section 1 - Covering the Basics
- Why truly understanding your customer is so important.
- ACTIVITY 1: How do you describe your customer?
- ACTIVITY 2: Making your customer the hero of your story
- #1 Rule in Marketing Today
- PRO TIP 1: How to make your customer the HERO of your story.
- PRO TIP 2: How making assumptions about your customers can cause negative outcomes for your business.
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4
Section 2 - Working with Customer Data
- Getting Started with Data
- 4 Key Types of Customer Data
- ACTIVITY 3: Working with the data you already have
- 3 Key Benefits of Organizing your Customer Data
- PRO TIP 1: Where to get started organizing existing customer data
- PRO TIP 2: Who should be in charge of managing our customer data?
- PRO TIP 3: How do other companies deal with data? - The surprising truth.
- PRO TIP 4: I am a team of ONE and not so much a data person. Where do I start?
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5
Section 3: Interviewing Customers
- Interviewing Customers
- ACTIVITY 4: Building a Customer Interview Strategy
- PRO TIP 1: How do I get real answers from customers when I am interviewing them?
- PRO TIP 2: Quick tips for developing effective customer interview techniques.
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6
That's a Wrap!
- Let's Review
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7
More PRO TIPS
- PRO TIP 1: What attributes should I look for in people when I am building a Customer First team?
- PRO TIP 2: What should be my ONE critical take away from this course?
- In Closing - Words of Encouragement.
Here's what our happy customers are saying about this course:
“I loved the questions and structure to conduct an exploratory interview. All too often, we get a little too comfortable or too busy with the day-to-day. Talking to customers is probably the most critical thing you can do as a marketer to improve your market message!”
“The course is both a valuable deep dive and simple experience at the same time. I was able to implement changes on my website immediately after completing the course that made it more attractive to my potential clients. Thank you, Revenue Academy! ”
“The course enlightened us to focus our website on making the customer the hero vs. making ourselves the hero. I also think there’s more opportunity for us to speak to different segments of our buyer personas in a more personalized way. ”
“Revenue Academy is great for business owners who do not have a marketing team to support them, nor the time to figure out all that they need to know to connect with the right prospects and present ourselves in a way that makes sense to them. It’s simple, and yet important information, in a format that is flexible. ”
